Sai Palida Pongmekin
Digital Product Researcher based in Amsterdam & Bangkok.
I help leading companies across Southeast Asia discover product opportunities by understanding their customers and translating that knowledge into product decisions that drive business impact.
BRANDS I’VE DELIVERED PROJECTS FOR
7-Eleven: Concept Testing to Navigate New Feature Placement
Not Shareable
Uncover hidden growth opportunities using data and user research
↗
With 5+ years of research experience with a design background, my approach focuses not only on uncovering user needs, but also on guiding teams to design practical, high-impact research process, prioritise the right product opportunities, and avoid costly mistakes from unnecessary product development.
BUSINESS & CUSTOMER STRATEGY
Connect insights with business goals to identify growth opportunities. Use journey analysis, funnel data, and customer insights to uncover friction points and inform product and conversion strategies.
Business Opportunity Identification
Customer Journey
Funnel Analysis
Conversion Rate Optimization (CRO)
STRATEGIC RESEARCH
Prioritize and plan research aligned with product strategy and business goals to uncover product growth opportunities. Choose and apply research methods to understand user behaviour, test ideas, and diagnose experience issues.
Product Discovery
UX metrics
Persona development
Qualitative & Quantitative Research
AI Literacy & Data Workflows
RESEARCH OPS & INFRASTRUCTURE
Built internal research support programs for design teams, Centralized repositories that make insights easy to find, share, and reuse.
Research Repository
Internal User Research Support
COLLABORATION & STAKEHOLDER MANAGEMENT
Work across clients and cross-functional teams to align expectations, facilitate discussions, and support shared decision-making.
Stakeholder Management
Workshop Facilitation
Client Communication
Cross-functional Alignment
Today as a dedicated User Researcher. I design research strategies aligned with product stages and business goal. My work helps teams and companies prioritize the right product opportunities and reduce costly development risks.
Let’s collaborate and build something meaningful.
LinkedIn ↗
Email ↗
View my Resume ↗
Download CV ↗
2026 © Palida Pongmekin
Sai Palida Pongmekin
Digital Product Researcher based in Amsterdam & Bangkok.
I help leading companies across Southeast Asia discover product opportunities by understanding their customers and translating that knowledge into product decisions that drive business impact.
BRANDS I’VE DELIVERED PROJECTS FOR
7-Eleven: Concept Testing to Navigate New Feature Placement
Not Shareable
Uncover hidden growth opportunities using data and user research
↗
With 5+ years of research experience with a design background, my approach focuses not only on uncovering user needs, but also on guiding teams to design practical, high-impact research process, prioritise the right product opportunities, and avoid costly mistakes from unnecessary product development.
BUSINESS & CUSTOMER STRATEGY
Connect insights with business goals to identify growth opportunities. Use journey analysis, funnel data, and customer insights to uncover friction points and inform product and conversion strategies.
Business Opportunity Identification
Customer Journey
Funnel Analysis
Conversion Rate Optimization (CRO)
STRATEGIC RESEARCH
Prioritize and plan research aligned with product strategy and business goals to uncover product growth opportunities. Choose and apply research methods to understand user behaviour, test ideas, and diagnose experience issues.
Product Discovery
UX metrics
Persona development
Qualitative & Quantitative Research
AI Literacy & Data Workflows
RESEARCH OPS & INFRASTRUCTURE
Built internal research support programs for design teams, Centralized repositories that make insights easy to find, share, and reuse.
Research Repository
Internal User Research Support
COLLABORATION & STAKEHOLDER MANAGEMENT
Work across clients and cross-functional teams to align expectations, facilitate discussions, and support shared decision-making.
Stakeholder Management
Workshop Facilitation
Client Communication
Cross-functional Alignment
Today as a dedicated User Researcher. I design research strategies aligned with product stages and business goal. My work helps teams and companies prioritize the right product opportunities and reduce costly development risks.
Let’s collaborate and build something meaningful.
LinkedIn ↗
Email ↗
View my Resume ↗
Download CV ↗
2026 © Palida Pongmekin
Sai Palida Pongmekin
Digital Product Researcher based in Amsterdam & Bangkok.
I help leading companies across Southeast Asia discover product opportunities by understanding their customers and translating that knowledge into product decisions that drive business impact.
BRANDS I’VE DELIVERED PROJECTS FOR
7-Eleven: Concept Testing to Navigate New Feature Placement
Not Shareable
Uncover hidden growth opportunities using data and user research
↗
With 5+ years of research experience with a design background, my approach focuses not only on uncovering user needs, but also on guiding teams to design practical, high-impact research process, prioritise the right product opportunities, and avoid costly mistakes from unnecessary product development.
BUSINESS & CUSTOMER STRATEGY
Connect insights with business goals to identify growth opportunities. Use journey analysis, funnel data, and customer insights to uncover friction points and inform product and conversion strategies.
Business Opportunity Identification
Customer Journey
Funnel Analysis
Conversion Rate Optimization (CRO)
STRATEGIC RESEARCH
Prioritize and plan research aligned with product strategy and business goals to uncover product growth opportunities. Choose and apply research methods to understand user behaviour, test ideas, and diagnose experience issues.
Product Discovery
UX metrics
Persona development
Qualitative & Quantitative Research
AI Literacy & Data Workflows
RESEARCH OPS & INFRASTRUCTURE
Built internal research support programs for design teams, Centralized repositories that make insights easy to find, share, and reuse.
Research Repository
Internal User Research Support
COLLABORATION & STAKEHOLDER MANAGEMENT
Work across clients and cross-functional teams to align expectations, facilitate discussions, and support shared decision-making.
Stakeholder Management
Workshop Facilitation
Cross-functional Alignment
Client Communication
Today as a dedicated User Researcher. I design research strategies aligned with product stages and business goal. My work helps teams and companies prioritize the right product opportunities and reduce costly development risks.
Let’s collaborate and build something meaningful.
LinkedIn ↗
Email ↗
View my Resume ↗
Download CV ↗
2026 © Palida Pongmekin